Clarity before complexity.
I value a clear point of view, a well-defined problem and an honest understanding of the audience. Good strategy should help people make decisions.
Regional Managing Director, Middle East
Seven Brands
Yasser Akram.
Connecting brand thinking
with business leadership.
Experience
A regional perspective.
A practical approach.
I’m Yasser Akram. My career spans more than 25 years in media, advertising and agency leadership across the Middle East and North Africa.
Today, I lead Seven Brands’ regional business, including Egypt. My work brings together business growth, senior client relationships, creative quality and the people and operations behind them.
Based in Dubai, with Cairo a major operating centre, I work across markets where local understanding matters as much as international perspective.
My background includes global agency networks and independent agencies, with particular experience in destination brands, telecommunications and technology.
Currently
Regional Managing Director, Middle East
Seven Brands
What matters to me.
A few principles that shape how I think about brands, businesses and the work we put into the world.
Consistency builds a brand.
Relevance matters. So does knowing what a brand stands for. I am interested in the balance between cultural relevance, commercial ambition and a consistent identity.
Technology should earn its place.
I use AI to sharpen thinking, accelerate research and make room for better work. The measure is practical value, with human judgement at the centre.
Get in touch
Good conversations
start here.
For a conversation about brands, business or the way we work.
yasser.akram@sevenbrands.com